A claim, a mission, a guideline for our daily work that goes even further…
Together, we make kids laugh is almost a way of life: in Play Around we work to design toys that will entertain millions of children.
Fun, and a touch of magic, are at the core of each of our projects.
Play, Around: two words that combined express the whole essence of our work.
Play is the key to overcoming cultural and physical barriers, and it teaches us to not take ourselves too seriously. That’s why we believe it’s an activity we shouldn’t leave behind, even when we grow up.
And to do it best, we deal with creativity and experience in everything that revolves… around the world of toys, from idea to design to production.
We do it together: we are a skilled, close-knit, creative Team, working hand in hand with all our partners who trust us with the realization of their fantastic projects.
We put all our skills, gained over years in the industry, at the service of integrated projects: we conceive, design and produce toys for children and… non-children enthusiasts!
We are based in Turin, but we also have teams in Hong Kong, China, as well as a network of collaborators in major business countries.
Our story has a recent past but also deep roots: we are part of the constellation of the Pea Group, a factory with over 40 years of history that began with publishing and has grown to include four companies with different specializations. This is why we have gained the experience and skills that have led us to become what Play Around is today.
Here are the milestones of our fantastic journey through the most significant moments (at least until now!).
A group of professionals who have been working together for years at Pea, with experience in the field and different (yet complementary) skills, and a wealth of creativity to express, come together: Play Around is officially born.
For the first time we are Master Toy Licensor, developing the entire MeteoHeroes toy line: six characters, the Hypermeteo Band and the Jet Stream.
A Creative Team like ours couldn’t miss the opportunity to create something amazing: after intense brainstorming sessions and projects, Kawais, the first property entirely designed by our Players, sees the light in 2022!
Play Around… the World! In February we become “international” with our first participation in the Spielwarenmesse in Nuremberg, the most important international toy fair. Based on proprietary technology, we launch the TATAbox, one of our flagship products.
What does the future hold for us? We don’t know, but we certainly know that organization and planning to serve all our skills will be precious to continue in our role as “generators of fun.”
The journey continues!
Headquarter
Corso Lombardia, 79
10099 – San Mauro Torinese (TO) Italy
Tel.: 011 2230311
P.IVA 11155900019
info@play-around.it
Become a Player!
